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First Looks: Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them (English, Spanish, German, Japanese, Mandarin … Arabic, Dutch, Korean and Cantonese Edition)

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Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers

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