Yesterday, July 7, 2011, it was announced through BUSINESS WIRE on Market Watch that cinema fans around the U.S. can get free movie passes by loading money on to participating MasterCard Prepaid Debit Cards.
In a national campaign called “Get Loot”, MasterCard Worldwide is launching an entertainment-based program offering avid movie fans a theatrical experience with friends and family like never before by using their prepaid MasterCard debit card. Between July 1st and October 31st, cardholders who purchase and load funds on participating prepaid MasterCards will not only receive two free movie tickets (while supplies last), but also be eligible for a VIP 2012 movie premier experience. Every time a consumer uses their prepaid MasterCard through the end of the year, they will automatically be entered in the sweepstakes for an all expense paid trip to a new movie premier in 2012 (restrictions apply – visit their website for details.).
According to the press release:
“To participate in the promotion and receive free movie tickets, consumers can get a MasterCard Prepaid card online or in-store from any Western Union office beginning in July and online from NetSpend starting in August. The reloadable prepaid MasterCard debit cards offer cardholders a secure and convenient way to shop and pay bills online, track purchases and stay in control of their budget. More information about the campaign can be found on MasterCard’s Facebook page and consumers can learn more about the benefits of MasterCard Prepaid cards on MasterCard’s website.”
Brett Adams, Prepaid Lead, U.S. Markets, MasterCard Worldwide was quoted:
“With ‘Get Loot’, we are making this summer priceless for U.S. consumers who are passionate about going to the movies and sharing those experiences with their friends and family. Now, consumers who get and use a MasterCard Prepaid card can enjoy the safety and convenience of electronic payments versus cash, and get rewarded for one of their favorite summer activities.”
It was also mentioned that throughout the campaign, avid moviegoers will have the opportunity to win additional “loot” via surprise in-theater promotions at select theaters across the country. The campaign will be supported by online and mobile marketing, as well as in-theater lobby posters.