Western Union announced an exciting new prepaid card just in time for the Holidays. The card is part of a partnership between Western Union and multi-platinum Grammy-Award winning Wyclef Jean. The card features Wyclef’s image on a standard pre-paid Western Union card that gives users all the advantages of a Western Union branded pre-paid debit card, along with the benefit of being able to show their allegiance to Wyclef Jean.
Seven out of ten consumers intend to give prepaid gift cards this week and Western Union hopes to capitalize on that market by using the recognizable Western Union’s financial offerings to the attention of every American household. Jean is a recognizable face and has the star power Western Union needs to leverage their new card offerings.
Western Union also has other exciting projects on the horizon, and is planning to celebrate the holiday by participating in a program referred to as “Random Acts of Giving.” The program kicks off with Western Unions $225,000 donation to Yele Haiti.
The ease of use of their cards, coupled with their charitable efforts and celebrity associations should help to make Western Union a hot topic this holiday season. As Wyclef Jeans says
“For years I have trusted Western Union to help manage my money-transfer needs worldwide. Now consumers can trust them to serve their cash gifting needs through a new prepaid Visa gift card.”