Vision Tweaks Its Marketing Mix: Adds Products, Reduces Price

PreCash, Inc.Earlier this week PreCash, Inc., the company behind the Vision Prepaid Visa cards, announced some major changes to their Vision prepaid product line and pricing structure.

Until this week, PreCash offered a single card in their Vision line of cards – the Vision Premier Visa Card. The fee structure for the Vision card had remained relatively stable since May 2009, and provided a good value for many prepaid cardholders.

The new line up and pricing structure at Vision provides a number of options to consumers, including three primary card options: the Vision Platinum Visa Card, the Vision Premier Card, and the Vision Preferred Visa card. The new card lineup is targeted toward the different needs of different types of consumers.

Vision cardholders can switch between the pricing plans at any time, as their needs change.

The Vision Platinum card claims to be the “industry’s first fee free prepaid debit card”. As long as cardholders spend $1,000 or more per month, there are no fees associated with the use of the card.

By simplifying the fee structure as much as possible, PreCash hopes to attract both savvier consumers, as well as those looking for a simpler option.

Here are how each of the cards are focused:

  • Vision Platinum Visa Card. The first general purpose reloadable card with free transactions, including free PIN transactions and ATM use. It’s for those who spend $1,000 or more monthly with a card.
  • Vision Premier Visa Card. For people who want the benefits of Direct Deposit but may not spend more than $1,000 each month.
  • Vision Preferred Visa Card. For consumers who want a payment vehicle and prefer to load the card at retail locations. will provide more detailed reviews of the two new additions to the Vision card lineup shortly. Read the full PreCash press release here.

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