The Mercator Group has released another market analysis of the prepaid debit market. The bottom line? The prepaid debit market is growing at an even greater pace than previously projected by Mercator.
The Mercator Group is an independent research and advisory services firm exclusively focused on the payments and banking industries. The Group produces market research reports, and has conducted substantial research in the prepaid market.
On November 30, 2009, Mercator published their most recent report on the state of the prepaid debit market, titled: the “Prepaid Market Forecast 2009 to 2012”. In the report, Mercator predicts that the prepaid debit card market is growing even faster than previously reported. In particular, “open loop prepaid debit cards” or network branded prepaid debit cards are growing faster than their “closed loop” counterparts. Mercator projects that the open loop debit card market will exceed the size of the closed loop debit card market by more than $40 billion in 2012.
Read more about Mercator’s prepaid debit card research here.