JCPenney Pushes Gift Cards This Holiday

jcpenny-gift-cardToday, J. C. Penney Company, Inc. (NYSE: JCP) announced a variety of gift card options under the slogan: “Joy of Giving™”. JCPenney is pushing gift cards as a way to make gift giving easier by removing guesswork for customers and by allowing recipients to easily select a gift they want.

In their announcement earlier today, JCPenney introduced several ways to use JCPenny gift cards (in addition to using them for in-store or online purchase from JC Penneys), including:

  • Using JCPenney gift cards to make donations to The Salvation Army. JCPenney has teamed up with the Salvation Army to allow donors to purchase a gift card that can be shipped to the Salvation Army. The Salvation Army will then use the gift card to fulfill “Angel” requests under the Angel Giving Tree program.
  • Purchasing “red box gifts”. JC Penny gift cards can be used to purchase gifts from JCPenny’s “red box” gift collection (which are unique gifts selected for this holiday season).
  • Purchasing Gifts from This Seasons “Must-have Brands”. JCPenney gift card recipients can use their gift cards from a special collection of “today’s must have brands”, including Levi’s®, Nike®, JOE Joseph Abboud®, etc.
  • Taking Advantage of Convenient in-store Services. JCPenney gift cards can also be used for services (not just merchandise). JCPenney gift card recipients can redeem their cards for a variety of convenient in-store services such as a haircut at one of JCPenney’s salons; new eyewear, contacts or an eye exam at JCPenney Optical; a family portrait or photo greeting card at one of JCPenney’s portrait studios; a new living room or bedroom look with the help of a JCPenney custom decorating professional; or beauty products and/or a makeover at a Sephora inside JCPenney.

You can read more about JCPenney’s gift card campaign in the original press release, here.

In their announcement earlier today, JCPenney introduced several ways to use JCPenny gift cards (in addition to using them for in-store or online purchase from JC Penneys), including:

  • Using JCPenney gift cards to make donations to The Salvation Army. JCPenney has teamed up with the Salvation Army to allow donors to purchase a gift card that can be shipped to the Salvation Army. The Salvation Army will then use the gift card to fulfill "Angel" requests under the Angel Giving Tree program.
  • Purchasing "red box gifts". JC Penny gift cards can be used to purchase gifts from JCPenny's "red box" gift collection (which are unique gifts selected for this holiday season).
  • Purchasing Gifts from This Seasons "Must-have Brands". JCPenney gift card recipients can use their gift cards from a special collection of "today's must have brands", including Levi's®, Nike®, JOE Joseph Abboud®, etc.
  • Taking Advantage of Convenient in-store Services. JCPenney gift cards can also be used for services (not just merchandise). JCPenney gift card recipients can redeem their cards for a variety of convenient in-store services such as a haircut at one of JCPenney's salons; new eyewear, contacts or an eye exam at JCPenney Optical; a family portrait or photo greeting card at one of JCPenney's portrait studios; a new living room or bedroom look with the help of a JCPenney custom decorating professional; or beauty products and/or a makeover at a Sephora inside JCPenney.

You can read more about JCPenney's gift card campaign in the original press release, here.

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